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 Up to the minute information for your financial success. 

June 26 , 2013

 

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The "Four C's" of Revenue Cycle Management (RCM)

 

The Third “C”: Coding

The classic tale repeated among RCM professionals over the years explains how billings are done by non-credentialed staff in the office or in the basement of someone’s house. So essentially, the practice pays “nothing” for billing services—it’s just part of office expenses, and no we don’t need to hire an “expert.” But the truth is that even in the darkest of the “dark ages” of billing, practices “paid” for billing services: either by investing in expert help to improve their RCM performance or by paying less (or “nothing”) for initial billing services, and then accepting the lower revenue and other negative consequences that followed.

 

In today’s healthcare business environment, with physicians more frequently “aligning” with hospitals and the many increasingly complex technical and regulatory requirements associated with RCM, healthcare providers have moved away from using internal staff or “mom & pop” billers. Instead, providers from small physician practices to large metropolitan hospitals, are moving toward larger, more highly trained and qualified coding and billing teams. Many providers are also starting to consider outsourcing to more capable third-party firms with teams of practice area experts employing sophisticated modern Revenue Cycle Management (RCM) software.

 

How best to gain the coding expertise, training, and skills needed to comply with modern regulations without compromising revenue begins with an understanding of just how complex modern coding and RCM is now, and how much more complex it will soon become.

 

Coding Practices: The Good, the Bad, and the Ugly

Whether you have your own in-house billing team or you outsource, coding is the core competency of RCM. Doing it right can lead to significant increases in revenues, facilitate regulatory compliance, and reduce collection costs and hassles. Inaccurate, incomplete, or non-compliant coding always results in underpayment or denial of payment for services. Repeated, ongoing mistakes can significantly erode provider income and lead to other poor outcomes, like a Medicare audit.


The Good
Coding practices tie directly into compliance and collection efforts.  An expert coder solves a lot of problems across the “4 C’s” spectrum.

 

For compliance, following legal and ethical coding practices establishes an integral part of compliance efforts, while reducing legal violations, such as under-coding, up-coding, and “unbundling” codes. Proper coding also results in fewer collection activities (such as having to review, audit, and revise improper billings prior to payment). Correct coding practices and a thorough understanding of the current coding rules significantly improve a healthcare provider’s chances of getting paid in full and quickly. Correct, accurate, and “clean” claims equal optimized collections.

 


 

 

What’s a “good” coder? In today’s environment, it’s not enough to have office skills and take a coding short course to become a "good" coder. Besides extensive training, most accredited coders have at least an associate’s degree, are required to have 1-2 years of coding experience, pass a coding certification exam covering general coding practices, and have a specialty specific certification. Specialty billers often also have internal training and experience requirements. The best coders understand both how to use modern RCM software to full advantage, and take an “eyes on” approach, adding a knack for identifying and correcting claims before submittal.


The Bad
What can go wrong if you employ a team of uncertified, under-trained or inexperienced coders? The list is long . . . here are just a few examples:

  • “Down-coding” (insurance companies reimbursing at a lower service level because of lack of documentation to support a claim). This is usually the result of an inexperienced coder (or physician) missing something or making a simple human error. Examples include especially missing codes per procedure (for example, in anesthesiology claims, there are codes for injections, drugs, and MRI). Leaving a single code out habitually can mean a practice loses a significant amount of revenue per year.
  • Not communicating with (and training) physicians. “Physician documentation is the center of the reimbursement universe.” Experienced coders know keeping the lines of communication open with the doctors and other specialists is key to avoiding mistakes.
  • Not keeping up with new code sets, coding rules, and regulations.
  • Not identifying and looking for specific known issues in your specialty practice area.

Besides the risk of rejected claims (which then have to be resubmitted and take much longer to pay than initially “clean” claims), and reduced revenue, billing mistakes can lead to a payer audit or worse: CMS has already announced its intention to expand its auditing and compliance activities related to healthcare billing.

 

The Ugly . . . the World after ICD-10
PBN clients saw very little downturn in revenue from the conversion to 5010, though there has been some significant impact on healthcare providers across the U.S. As an example, one physician group in Arizona reported losing almost one-third of its revenue over the initial three month period while they made the switch to 5010.

 

Beyond the direct costs of conversion, adopting the ICD-10 code set may impact physician revenue and pose a more significant risk for medical practices and other healthcare providers than earlier conversions. Why? Unlike previous conversions, ICD-10 is a more complete change. Virtually none of the current code set will translate after the switch. And where a carefully planned and executed switch to the 5010 code set opened up some opportunities for new revenue, ICD-10 won’t improve revenue for healthcare providers . . . it’s just a new cost of doing business.

 

As an example, under the current code set an experienced coder processes about 130 codes an hour. During the transition to ICD-10, the same coder will only be able to process about 35 codes an hour. That’s a 73% reduction in capacity in one fell swoop! While that level of reduction is temporary, it’s bound to happen, and the coder’s capacity will never return to current levels. Add to that the increased potential for errors and associated costs, plus the cost of training coders and physicians, and the estimate of the total cost of conversion ranges from six to seven figures, depending on medical group size.

 

As a consequence, many coders, especially in “Mom and Pop” coding shops and some physician groups, will simply quit or retire prior to the ICD-10 switch. Providers will need to replace them either through “alignment” with hospital groups who have larger, more sophisticated RCM providers in place or through third party providers who are already ICD-10 compliant and ready to help train healthcare providers. Either way, physicians need more thorough training to align their documentation for coding under ICD-10. Coders working in their specialty area will be critical to successful conversion.

 

On the positive side, converting to ICD-10 will bring the U.S. in line with World Health Organization technical standards. Most of the rest of the world made the switch (originally planned for implementation in 1989!) long ago and survived. Businesses that take the time to work with their vendors, get the needed training, and prepare their internal systems in advance will have a significant competitive advantage in the post-ICD-10 landscape.

 

Resources . . .
For a list of resources including links to the major professional medical billing and coding associations and additional information and resources for helping your practice convert to the ICD-10 code sets, visit PBN online.

 

  . . . PBN is here to help.  Contact PBN Business Development, 800.288.4901 or .


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American Society of Anesthesiologists (ASA), Anesthesiology 2013, San Francisco, CA, October 12-13.  Booth # 935 .


Inside the

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 It's all about the data . . .

As the healthcare industry has come to focus more and more on information management, “billing services,” now known as Revenue Cycle Management (RCM) has followed suit. With new regulations like the Patient Protection and Affordable Care Act (PPACA) adding more complex electronic health record (EHR) requirements and new code sets making coding ever more costly and complex, healthcare providers are looking for solutions to meet the new requirements.

 

The biggest question for most providers is whether to expand their internal RCM groups (both in manpower and expertise) or to make the leap to outsourcing some or all of their RCM functions to a company who is compliant with current regulations and in a better position to comply with new regulations in the future.

 

CMS understands the seriousness of the consequences of “increased code levels” and “appropriate coding in an increasingly electronic environment” . . . so much so that it recently hosted a major nationwide event addressing those exact concerns. The industry is concerned enough that all of the call-in lines for the conference were filled a week in advance—you can review the presentation materials online.

 

Should you outsource RCM or build up your internal RCM service group’s skills to meet the need?


 

 

 

Give us a call. We can help you explore the possibilities and find the best answer.

 

 

 

 

 

— Jud

 

Jud Neal, PBN President & CEO

 

 

Physicians Business Network

 

 

Visit us online at PBNMed.com