PBN Minute - Up to the minute information for your financial success

	Up to the minute information for your financial success.	May 26, 2011 To ensure you receive future Minutes, click this link. *To ensure you don't, click here to opt out.*
	*PBN's Summer Series: The "So What?" Guide to Changes in Healthcare Regulations and Practice* *Now that we know the world's not ending this month or even in 2012,* the summer issues of the Minute are all about anticipating and planning for changes we know are coming. And we're not just tracking what new regulations are released or what legislation is facing challenges in court . . . And we're n ot just helping you understanding what it’s going to take to comply with the obvious (see our recent series on EHR and ICD-10 conversion planning, for instance). Instead, t his new series takes a practical, in-depth look at the sweeping changes facing the healthcare industry with an eye toward answering the question . . . So what? What will these changes mean for my practice? What happens if I just ignore it and hope they go away? What’s the cost of complying/converting/changing? What’s the cost of *not* complying/converting/changing? And most critically, what should I be doing now to best position my practice for the coming changes? We’ll be looking at topics like: Planning for Medicare & Medicaid changes and reform. You hear it almost every day in the mainstream media. It will be one of the deciding factors in the 2012 Presidential election. Medicare and Medicaid can’t continue without sweeping changes to save (or privatize and eliminate) these programs. What’s likely to happen? What should you plan to do now to reduce the financial impact to your practice? Planning for Healthcare Reform. It’s for real, but which reforms will “stick?” How can we plan for a moving target? Planning for new communications and information technologies. Whatever happened to the telephone? Do we really have to adopt smartphones, communicate with patients using social media, and develop and support our own practice intranet? How do we plan to handle negative feedback via social media? Planning for Accountability. Why tie revenue in to accountability through ACO, PQRS, eRx, and other programs? Do we have to participate? How can we benefit from increased accountability and better outcomes? Planning for uncertainty. The only certainty is that things will change very fast in the next few critical years. How can you plan for changes that are essentially a moving target? Does it make sense to have an overall “master plan” for change? Remember, though, that no matter how much things in our industry change, one thing will stay the same . . . PBN is here to help. To find out how PBN can help your practice with strategic planning, contact . . . PBN Business Development, 800.288.4901 or pbn@pbnmed.com All content © 2011 Physicians Business Network \| 10950 Grandview Suite 200 Overland Park, KS 66210 \| 800.288.4901 \| www.pbnmed.com Opt-in to subscribe. \| Opt-out to unsubscribe.	Inside the “ . . . learn and read and listen and don’t give up.” I recently had the honor of participating as a speaker in a national teleconference on the CMS PQRS and eRx Incentive Programs. In reviewing what I said in transcript, the line above stood out to me as the real theme of the conference . . . and it also describes the best way to approach the tidal wave of changes we’re all riding in healthcare and medical practice management through the next few years. You can “learn and read and listen” to the conference via a transcript at the CMS website, or save yourself the trouble of unzipping the files and just download the transcript from PBN’s News page (under “Conferences” at the bottom of the page). You can also “learn and read and listen” as we try to help you make sense of the changes here in the PBN Minute or we invite you to call and chat or schedule an in-person visit. We’re always just a phone call or email away. Call us. We can help.. — Jud Jud Neal, PBN President & CEO Visit us online at the new PBNMed.com.

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