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PBN Minute: Up to the minute information for your financial success.
 Up to the minute information for your financial success. 

January 4, 2013

 

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The "Four C's" of Revenue Cycle Management (RCM):  An Introduction

 

M edical Billing, nowadays known by the term “Revenue Cycle Management” or RCM, is as the name implies, a continuously repeating cycle.  It’s a process with a definite beginning (a service is provided) and end (payment is received), but with many steps in between.  Most conceptual models of healthcare revenue cycles have between 15 and 30 discrete steps between service and payment.  These models might be helpful in describing the intricacies of the process, but are also too linear to show how each step is interrelated and too complicated and detailed to allow you to see which areas are most important to focus on as a business.

 

The 4 C's . . .

 

In this and the following four articles, we’ll walk through the 4 C’s, outlining how each step is critical to medical billing and the financial success of your  practice or other healthcare provider organization.  As the image depicted here shows, rather than four or more separate steps in a process, each of the emphases in the four C’s model overlaps the others to illustrate how each area is an important part of the other areas:  you can’t negotiate effective contracts without considering Compliance issues and requirements; you can’t develop effective Collections practices without tying your Collections efforts into accurate Coding, and so on.  This series of articles also reviews how each of these RCM focus areas plays a critical role in each of the other areas.

 

 

A Preview . . . 


Compliance.   The risks:  corporate and personal legal liabilities, civil and criminal.  The rewards: compliance can be part of developing best practices that improve your efficiency and profitability.

   

Contracts.   What is negotiable in payer and provider contracts?  What’s “standard?”  What contract clauses should physicians look out for?  How do you know a contract is fair?


Coding.   Understanding the connections between correct, accurate, and, clean claims, efficient coding practices, and optimized, timely payment.  Why will coding process accuracy be critical under ICD-10?

  

Collections.   PBN estimates that “working” your aging A/R can net your practice 15% (or more) added revenue.  How does it work (it’s not traditional “hard” collections)?  Why is understanding the relationship between costs of collections and the difference between net and gross revenue critical for your future success?


Ultimately, we hope understanding how these four conceptual focus areas work together within an overall business framework based on quality will help your practice prepare for the many upcoming changes and grow into the future.
 
 

  . . . PBN is here to help.  Contact PBN Business Development, 800.288.4901 or .


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 Making the complicated comprehensible . . .

Looking at RCM from a “4 C’s” perspective makes a complicated process more comprehensible and helps you focus on the most important aspects for your business.  The "4 C’s" help you see the big picture, where focusing on all the details can keep you from seeing the forest for the trees.


This series of articles is designed to give Minute readers a better sense of how RCM best practices can not only improve revenue and your bottom line, but also serve as a basis for process and quality improvement throughout your organization (as it does at PBN).


As ever, my main thoughts as we begin a new year are on how grateful we are for the ongoing success and growth of PBN . . . all made possible by your continued support and efforts as a PBN client, partner, associate, or staff person.  Thank you for doing your best and sticking with us through these times of transition.  I think we have great things to look forward to in the coming years.


 

 

 

Call us. 

 

We can help. 

 

— Jud

 

Jud Neal, PBN President & CEO

 

Physicians Business Network

 

 

Visit us online at PBNMed.com